Bringing together sports and technology expertise with deep data specialist capability, from product through to data platform engineers.
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David Allen
Simon Fairchild
Ben Lee
Patrick Marter
Rebecca Chandler
Megan Higgins
Will Leighton
Tom Karkeek
Craig Wellman
Devdeep Datta Gupta
Ahmed Issa
Slavomir Sovik
Data Scientist
Data Scientist
Neil Hamilton
Vishal Iyer
Platform Delivery Lead
Platform Engineer
Data Architect
Mohamed Mostafa Ahmed
Senior Data Engineer
Transformation Lead
Partner, Advisory
Executive Sponsor
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+44 (0)7843 334629
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david.x.allen@pwc.com
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David has over 20 years of experience in financial leadership, management consulting, and technology and transformation programmes across public and private sector boundaries. David has worked for and with some of the largest global multinational organisations and UK government departments, advising them on innovation, strategy, and performance.
Prior to joining PwC, David had an executive finance career in the UK Government, where he worked in several government departments. In his last role at HM Treasury, he led public spending policy and the overall development of the Government’s Finance Function.
Having worked at PwC for 10 years, David has held several senior positions at PwC, notably leading their Commercial Transformation offering and global managed services business, and more recently lead Partner for the Energy, Infrastructure, Industrials and Services business in the UK, working across a range of industries including technology, insurance, energy, retail, and utilities.
Partner
Executive Sponsor
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+44 (0)20 7213 2109
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simon.c.fairchild@pwc.com
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Simon has 20 years professional services experience. In addition to his external audit experience he set up and led the Internal Audit/Operational Review function for PwC itself and has been the outsourced Head of Internal Audit for four FTSE 200 multinationals. Having previously headed PwC's Internal Audit business in the Midlands, Simon currently leads PwC's Internal Audit practice in the London Region; specialising in helping clients optimise the effectiveness of their internal audit arrangements.
Specific experience includes helping transport sector clients identify risks and providing them with assurance that those risks are being properly managed. Most recently this has included programme assurance for a major change program around ERP implementation and shared services at a FTSE 150 multinational.
Brentford Relationship Partner
Leadership
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+44 (0)7710 611619
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patrick.marter@pwc.com
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Patrick is the lead relationship partner for Brentford FC at PwC and has partnered closely with the club across multiple strategic and operational engagements. His support has spanned several workstreams, helping Brentford strengthen its commercial, financial, and organisational capabilities while deepening the long-term partnership between the club and PwC.
Engagement Manager
Leadership
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+44 (0)7843 371565
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rebecca.c.chandler@pwc.com
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Rebecca is a data lead with PwC’s Data Strategy and Analytics practice. She has more than 10 years of experience working across sports industries, technology, media, retail, and banking and led the recent Data & AI Strategy with the Premier League.
Partner
Leadership Team: Workforce
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+44 (0)7483 320107
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nicole.knott@pwc.com
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Deep experience in delivering global HR and Workforce transformation including deploying GBS functions, powered by Agentic, across sectors. Experience with designing HR Strategies, HR Tech Strategies, TOMs, and Service Delivery Models. Nearly 20 years focusing on full lifecycle, innovative transformations, incorporating cutting-edge technology in trailblazing programmes (incl. niche tech). Most recently focusing on what the shape and skills of future workforces need to look like particularly with autonomous skills and agentic solutions disrupting workforces.
Brought together SuccessFactors for global financial services client including HR platform, Gloat (Talent Marketplace), Degreed (LXP) and AI skills engine to drive Future Skills ambitions driven by strategic growth priority of the Bank.
Global Investment Bank: Workday/ServiceNow/Salesforce HR Transformation Advisor and Business Solution Architect, UK. Created the foundation Phase for HR Transformation including new TOM, location Strategy, Transition strategy and technology transformation for global investment back including Workday, ServiceNow and Salesforce . Advisor to CIO and CHRO.
Underpinned with a future Oracle Fusion solution, worked with a defence client to consider the implications of autonomous skills on the workforce. Considering ways of working, career pathways, skills framework and operating model considerations.
Partner
Leadership Team: Back Office
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+44 (0)7940 911927
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michael.moffett@pwc.com
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Michael has over 20 years’ experience providing hands-on, collaborative support to deliver rapid and sustainable transformation results. He specialises in operating model design and performance improvement across complex organisations, and field services solutions.
Over 20 years experience bringing hands-on and collaborative support to deliver rapid and sustainable results in transformation, led a 9-week engagement to identify 11%of SG&A cost reduction with a £200m turnover PE-backed BPO.
Led the cost transformation of a Global £3.0bn turnover FTSE 100 IT Consulting business, delivering 15% cost transformation through identifying efficiency and productivity gains across the back office and core operations.
Partner, Data & AI
Leadership
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+44 (0)7483 351168
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benjamin.xy.lee@pwc.com
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Ben is a Partner leading the Data and Artificial Intelligence (AI) capability in the UK Consulting practice. He has over 19 years of experience, across Sports, Retail Banking, Telecommunications and Media. in data and AI strategy, data science operating models, Generative AI products and delivery leadership of large-scale data and AI transformations.
Data Product Lead
Data Product Team (Fan + Commercial)
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+44 (0)7483 911266
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davdeep.x.datta@pwc.com
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Devdeep is a Data product specialist within PwC’s Data & AI practice. He has several years of experience across various sectors including Power & Utilities, Telecommunications and Retail. He specialises in designing, delivering and optimising data products and translating business needs into scalable data architectures, self-serve reporting, and governance frameworks.
Data Architect
Data Product Team (Fan + Commercial)
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+44 (0)7483 934287
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ahmed.x.issa@pwc.com
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Ahmed has experience designing and delivering data architectures, strategies, and analytical solutions across technology, housing, transport, legal services, local government, and national security sectors. Ahmed specialises in shaping target data architectures and enabling organisations to scale self-service delivery through modern, fit-for-purpose data platforms.
Data Governance Lead
Stand Up Data Governance / Establish Organisation Capabilities & Talent
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+44 (0)7483 430169
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neil.hamilton@pwc.com
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Neil is a BI & Data professional with over 12 years of experience working with large organisations across private and public sectors. He brings substantial knowledge across Data Management & Governance, and Analytics Architecture domains.
Senior Manager
Process Engineering Lead
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+44 (0)7483 374988
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ashish.s.rajan@pwc.com
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Ashish is a seasoned professional with extensive experience of designing and leading end to end digital transformations covering front office, back office as well as field service across clients in the Energy & Utilities sector.
He has specialist expertise in Connections and Customer Services as a focus area having helped several organisations improve their customer satisfaction and customer experience successfully while enhancing the service strategy.
He has worked across major UK clients in the Energy and Utilities Water sub-sectors.
Led the digital business transformation of the Connections and Customer Services business units delivering customer satisfaction improvement of 8.4+.
Developed the target operating model for Connections and Customer Services directorates including customer strategy, channel strategy and customer journeys.
Led the design as well as delivery of the Connections and Customer Services platform solution covering front office, middle office, back office as well as field service.
Managed a high performing team of 20+ resources ensuring excellent customer service delivery supported by voice of customer.
Senior Manager
Design Lead
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+44 (0)7483 370485
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jack.x.roberts@pwc.com
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Slavomir is a data scientist with a strong track record of delivering complex data science and data engineering solutions in the sport, retail and platform technology sectors. He has deep expertise in marketing and fan/customer data science use cases and a range of techniques: forecasting, causal impact analysis, marketing mix modelling, next best action, propensity models, segmentation, etc.
Solution Architect
Build the Data Platform
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+44 (0)7483 164754
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vishal.t.iyer@pwc.com
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Vishal has 14+ years of experience across application support, development, DevOps, and cloud consulting. Vishal combines strong technical expertise with a customer-focused mindset, aligning technology delivery with business needs.
Director
Microsoft Agentic AI Lead
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+44 (0)7483 430077
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aidan.caffrey@pwc.com
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Aidan is a seasoned technology leader with deep experience in data, cloud architecture, and enterprise-scale AI transformation. In his current role at PwC, he leads data and AI engineering for Financial Services in the UK while also contributing to PwC’s broader AI-agent strategy.
In addition to his advisory role, Aidan regularly speaks publicly on generative AI and cloud architecture. With this blend of deep technical acumen, practical delivery experience, and strategic vision for agentic AI, Aidan is well placed to lead the design and scaling of next-generation operating models for clients in complex environments.
Senior Manager
Experience and Adoption Lead
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+44 (0)7483 351542
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oisin.molloy@pwc.com
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Oisin is an experienced tech-change, engagement and adoption lead with nearly ten years experience leading change and communications delivery teams. He specialises in tech-enabled change and large-scale ERP implementations across SAP S/4HANA, Oracle and Microsoft Dynamics 365. He also drives PwC’s AI adoption service offerings and delivery teams, with a specific focus on Microsoft Copilot.
AI Adoption Lead – Co-created the PwC UK service delivery approach for driving AI adoption with clients. Specific focus on Microsoft Copilot. Drives leadership awareness, AI communication campaigns, end-user upskilling, functional deep dives and use case development. Quantifies benefits realisation and demonstrate the business value for wider AI implementation and adoption.
Communications and Engagement Lead – Communications lead for an 800+ data & analytics team within a global oil and gas company. Supported user engagement and adoption of 20+ data platforms and technology services. Communications lead for the implementation of a new tax operating model for a global pharmaceutical organisation. Communications and engagement lead responsible for increasing employee engagement across a large government transport department of 2k staff.
Senior Manager
Implementation Lead
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+44 (0)7718 978218
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harry.glew@pwc.com
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Harry is a Senior Manager in PwC’s Customer Led Transformation team with a broad background across strategy, operational excellence and large-scale technology delivery. He has led multi-workstream programmes for both B2B and B2C clients, designing and deploying customer-focused technology platforms that span front-office, operational and back-office processes.
Harry brings strong programme leadership and cross-functional coordination, having recently served as Release Manager for a major transformation, orchestrating c.10 onshore and offshore teams to ensure integrated design, testing and delivery. He combines structured governance with hands-on execution, blending product thinking, rapid iteration and disciplined delivery.
Fan Engagement Partner
SME
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+44 (0)7718 979448
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megan.higgins@pwc.com
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Megan leads PwC UK’s Data Intelligence team within the AI and Modelling practice, bringing 20+ years of data, insight, and analytics leadership with a strong focus on fan engagement across sports, entertainment, and consumer brands. She partners with rights-holders, venues, and media platforms to design fan-centric, data-driven experiences that deepen loyalty, boost participation, and unlock sponsorship and content opportunities.
Fan Engagement SME
SME
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+44 (0)7525 283083
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william.leighton@pwc.com
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Will is a data analytics and strategy specialist with over a decade of experience advising and delivering market-leading analytics solutions in consumer-facing sectors. He specialises on creating single fan views with sports organisations and creating bespoke data solutions that drive fan, marketing and retail insights.
Football SME
SME
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+44 (0)7843 370360
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tom.j.karkeek@pwc.com
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Tom is a Director with over 10 years of experience advising sports clients. He specialises in providing strategy and due diligence services to sports organisations, governing bodies, teams and investors across a variety of sports, including football and rugby. He worked with Brentford FC on your investment process.
Microsoft Alliance Partner
SME
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+44 (0)7990 848900
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craig.wellman@pwc.com
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Craig is the Microsoft alliance partner for PwC, leading the strategic relationship and collaborating with teams across the firm to unlock joint opportunities, drive innovation, and strengthen PwC’s go-to-market with Microsoft technologies.
Data Engineer
Data Product Team (Fan + Commercial)
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+2 01123266719
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mohamed.mostafa.ahmed@pwc.com
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Mohamed Ahmed is an AI solutions architect with 11 years in AI, sports software, product and research. Bringing industry experience managing football AI & Analytics delivery in a sports analytics startup leading to multiple partnerships within the sports industry.
Data Engineer
Build Data Domains & Deliver Self-Service Analytics
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+2 01123266719
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mohamed.mostafa.ahmed@pwc.com
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Mohamed Ahmed is an AI solutions architect with 11 years in AI, sports software, product and research. Bringing industry experience managing football AI & Analytics delivery in a sports analytics startup leading to multiple partnerships within the sports industry.
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