Achieve this with a unified data platform, stronger governance, and scalable insight capability
A platform that works from day one, delivering areliable fan and commercial data foundation by June2026, with no disruption to marketing or reporting
Trustworthy, high-quality data, supported by governance, lineage, standards and automated qualitycontrols that eliminate manual work and ambiguity
Clear roles and accountability, resolving today’s confusion around ownership, quality, stewardship and system responsibilities
Data in the hands of our people giving Marketing,Commercial and Insights teams intuitive, governed data to make decisions
Future-proof foundations, enabling advanced analytics, AI, automation and rapid onboarding of newdomains as the club evolves
A sustainable way of working, combining internal capability building with the right level of supplier andMSP support to ensure long-term value and continuity
Build continuous, personalised global engagement before, during and after the game.
Use behavioural insights to design, price and deliver deals via measurable ROI.
Monetise fan data to power B2B partners & create new revenue streams.
