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The Premier League is evolving its business strategy to meet its ambition to be the #1 sports competition and a global consumer business. It needed PwC’s expertise across Sports, Data, and AI to understand how to better leverage data and AI to create value, drive competitive advantage, and deliver new revenues.
PwC applied its deep expertise in sports, data strategy, and AI technologies tohelp the Premier League understand how to harness data and new technologies to create value, drive competitive advantage, and unlock new revenue streams.
Benchmarkedleading sports and media organizations to assess market maturity and AI use.Then conducted a detailed assessment
of the Premier League’s data architecture, governance, security, technology,and talent. From this, we created a future-state data
and AI blueprint and developed two proof of concepts demonstrating AI inprocurement and sponsorship ROI.
We delivered two AI proof of concepts in six weeks, showing value in procurement and sponsorship ROI. Ten prioritized AI use cases were projected to generate multimillion-pound value over three years, supported by a clear roadmap and cost plan to build scalable data and AI capabilities aligned with the Premier League’s strategy.
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Premier League - Partnered to define their future-focused Data and AI Strategy. Supported strategic initiatives across football stakeholders such as the European Club Association, FIFA and the MLS
Clubs - Delivered business transformation programs for clubs including Tottenham Hotspur and West Ham Women’s Team driving operational efficiency and strategic growth
San Francisco 49ers - Pinpointed AI use cases within sports data, quickly prototyping solutions to enhance fan engagement and redefine their digital platform. This resulted in innovative AI features that transformed their fan experience and positioned them as tech leaders in sports entertainment.
UK Athletics - Enhanced data management and governance for a major UK Athletics organization by building an Azure cloud environment, enabling advanced analytics and machine learning to create a Single Athlete View, driving better performance insights for the Tokyo Olympics
BBC - provide data reporting as a service for the BBC, delivering 30,000 reporting assets annually with365 days of operational support, including major sports events (e.g. Olympics & World Cup)
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BT - Rethought how this organisation uses their data. Developing new data products, commercial strategies and building a new state-of-the-art data platform to unlock new revenue streams
SSE - Transformed the data landscape in this highly regulated business, including building a new data platform and instilling data governance, data security and data management practices
TSOC offers a single source of truth on performance, safety and estate health – giving clients confidence that issues are seen and acted on.
TSOC provides the intelligence backbone needed to deliver, evidence and continuously improve outcome-led service models.
Real-time utilisation, smart scheduling and automation help teams deploy resources more effectively and reduce cost to serve.
TSOC highlights early risk signals – backlogs, delays, bottlenecks – enabling proactive intervention.
Predictive monitoring and energy insights allow teams to act before failures occur, reducing downtime and improving resilience.
TSOC integrates agentic interventions that accelerate triage, avoid SLA breaches and optimise decisions at scale – improving outcomes for clients.
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Visualisation & Interactive Reporting
Rapid Issue Identification
Live Teams Chat Integration
Client Query Handler
Account, Trade or Regional Deep Dives
Dynamic Scheduling
SLA Tracking & Performance
Workflow Orchestration
AI Agentic Layer
Customer Interface (React)
Power BI Dashboards
Application Front End
Microsoft Fabric & Core LLM
Al-led data and LLM backbone, with the ability to interrogate/query the data or create real-time bespoke front-end visualisations and reporting.
Weather
BMS
Meters
Sensors / Devices
CCTV
Telemetry
Social Sentiment
Others…
Leveraging external and supporting data sources to augment in-house data create predictive, data-driven insights
SAP
Maximo (x3)
Click/IFS
CFAM (multiple)
Coupa
CRM
Data Warehouse
Others…
Extracting or integrating with existing structured and unstructured data, with limited dependency on changes to underlying applications.ent in-house data create predictive, data-driven insights
Rapid Issue Identification
The AI & Agentic Service Layer, powered by an AI-led data and LLM backbone, will enable the Mitie Ops team to make faster, more informed decisions through real-time data querying, tailored visualisations and automated reporting. By streamlining processes and surfacing actionable insights, it will strengthen operational efficiency, improve responsiveness to customer needs and support continuous performance optimisation.
Leveraging external and ancillary data sources alongside in-house data will equip business teams with richer, predictive insights that strengthen strategic planning and reveal new opportunities for innovation and growth. This expanded data ecosystem ensures decisions are grounded in a more comprehensive and forward-looking understanding of the business.
Integrating structured and unstructured core data sources will allow teams to extract meaningful insights with minimal disruption to existing systems. This approach maintains continuity of operations while enhancing overall data utilisation, ensuring business users can access the intelligence they need without significant changes to underlying applications.
Integration orchestration will provide seamless data movement across systems, supporting real-time processing, interoperability and scalable operations. By coordinating information flows through standardised protocols, it ensures efficient data handling and delivers a reliable foundation for advanced analytics and AI-driven capabilities.
A fast-moving dashboard that gives Control Room Operators immediate visibility of live jobs, workforce availability and SLA risks. Designed for continuous scanning and rapid action, it enables Mitie to manage Technical Services operations minute by minute with speed and accuracy.
Protects SLA delivery with instant jeopardy alerts and guided responses.
Optimises engineer deployment using live utilisation, skills matching and dynamic scheduling.
Accelerates job throughput with fast triage, auto-classification and simplified exception handling.
Reduces rework and delays by improving visibility of job progression and dependencies.
Enhances real-time situational awareness with maps, status cues and high-visibility operational signals.
Improves operational efficiency by automating routine decision-making and reducing manual load.
A KPI-rich, comparative view enabling Control Room Directors to oversee performance across regions, workforce efficiency and operational stability. Built as a control-tower dashboard, it helps leaders anticipate issues, manage risk and drive continuous improvement through decisive action.
Provides transparent performance control across SLA, productivity and throughput measures.
Optimises workforce efficiency through comparative insights across teams, regions and managers.
Reveals recurring operational issues such as ageing backlogs, multi-visit jobs and supply delays.
Strengthens asset and compliance assurance with predictive failures, energy variance and compliance gaps.
Improves risk posture with a 24 to 72 hour outlook on capacity breaches and underperforming contracts.
Supports continuous improvement by making trends, variances and root causes visible at a strategic level.
A polished, storytelling-led dashboard that demonstrates Mitie’s intelligence, reliability and proactive account management for each client. Presented as a digital twin of the estate, it showcases how insight translates into action – building trust and differentiating Mitie in competitive environments.
Provides a clear, intuitive view of service performance that reinforces reliability and transparency.
Strengthens asset and estate assurance through health indicators, predicted failures and risk mitigation.
Demonstrates consistent delivery discipline across response times, fix times, first-time fix and planned work.
Shows proactive risk management with transparent incident histories, escalations and near misses.
Highlights innovation and intelligence through agentic interventions and automation-driven improvements.
Quantifies commercial and sustainability benefits via carbon reduction, efficiency gains and cost avoidance.
