Brentford Football Club

Project Athena

Elevating Brentford FC’s Off-Field Performance

PwC is committed to lifting Brentford’s off-field data and analytics capabilities to match the club’s outstanding success on the pitch.

Complex market and high stakes

In a competitive and rapidly evolving sports landscape, fragmented processes and data challenges make it critical to drive performance and realise real business impact.

Your trusted partner

With a deep, long-standing relationship, we know Brentford inside out; your ambitions, your operations, and what it takes to unlock your full potential.

A solution crafted for you

We’ve designed a secure, Brentford-owned platform that integrates seamlessly with your systems to deliver fast, scalable analytics and insight.

That's where we come in

PwC is a top-ranked partner in Gartner’s and IDC’s AI and data services quadrants, the partner of choice to help Brentford unlock exponential value and future growth.

Our agentic operating model approach includes the elements that we know are needed to make a lasting impact on value

Value realisation plan that is ground in data and a robust ability to deliver

Agentic first approach that is seamlessly integrated with your core platforms

Innovation tailored through our people and digital assets

Learn more about our approach

Imagine a future​


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